Like many other websites in the voucher code vertical, in recent years 360Vouchercodes.co.uk has been impacted by Google updates which have penalised sites with little or no unique content.

In order to compete in Google’s increasingly competitive search results they have used Copify to source unique, useful content which has been added to hundreds of their landing pages.

As Mike Meade, Company Director explains:

"After the recent Google updates and many of our competitors outranking us, we dug a little deeper as to why and discovered that the content they had on page was far greater than what we had. This prompted us to invest more in quality and relevant content for each of our merchant pages."

The Results

The addition of this new content has led to increased rankings overall with a 40% growth in visitors and an 18% increase in dwell time on the site.